Creating Experience with Artworks

Deborah Iskandar, Indonesia Design

As competition in the hospitality industry get's stiffer, new hotels, especially the ones that do not belong to a well-known established chain, need to strenghten their brand and enhance their image in order to stand out and attract guests. Aside from beautiful architecture and interior design, art has become increasingly significant, as it helps distinguish a hotel and it's brand from other establishments. 

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